ONE WAY Signs Swiss cross-country star Dario Cologna
The Finnish Nordic Sports brand ONE WAY has signed today a contract starting from the 1st of May 2012 with the World Cup winner and Tour De Ski winner Dario Cologna from Switzerland.
Dario is using the new ONE WAY Diamond Storm Premio poles from spring 2012. Both parties have agreed on a long term cooperation and a successful marketing approach for Nordic.
Yann Vallet; Nordic Racing manager OW: "We are really proud having Dario very soon in our team. As a young and modern cross country brand we have a lot of synergies between us. It will be an exciting cooperation in product developments but especially in a fresh promotion for Nordic Sports"