FOR IMMEDIATE RELEASE
AXCS Makes A Difference For XC Community
After three straight successful years in leading the promotion and
expansion of Masters XC skiing in the U.S., the American Cross Country
Skiers is looking forward to even bigger and better things in the years
to come. What started out as a high-spirited idea amongst a group of
national Masters leaders in the spring of 1998 has now turned into one of
the world's strongest and most influential voices for citizen XC skiing.
The track record of success for the nearly 1000-member strong
organization is impressive. Three consecutive record-breaking National
Masters Championships...renewing major corporate support for
programs...operation of the world's largest XC website...unprecedented
membership benefits...over $55,000 in contributions back to the ski
community...the list goes on and on.
According to most long-term members, the AXCS has been able to build such
a successful national program primarily because it has stuck to it's guns
and made a concerted effort to have national input on all major policy
decisions. The AXCS National Masters Committee is one of the very few
nationwide leadership structures in which the participants in the
organization actually make the fundamental decisions governing how, when,
where, and why the AXCS operates. Having 12 skiers spread out over four
time zones, 12 different states, and with a wide range of different
divisional and local agendas to report to is a daunting proposition but
somehow each quarter the Committee is indeed able to get the job done.
Although it has been a battle at times to convince individuals and groups
in a diverse national XC ski community of the fact that the Committee
really does call all the shots...each year the AXCS gains more and more
credibility because of the effort made to respond to input and involve as
many Masters as possible.
One of the most difficult issues the AXCS Committee has tackled over the
past three years (and continues to wrestle with today) is the sometimes
negative perception of Masters competition in the eyes of ski areas,
elite competition bodies, and even race organizers. The oft-mentioned Bob
Woodward quote of a few years back..."Master skiers are a pain in the
ass"...is used by many in the Masters community as evidence of the
love/hate relationship between competitive Masters and the other major
ski groups.
AXCS National Director J.D. Downing has experienced first hand the
paradoxical relationship between Masters and those that simultaneously
want them involved...but hate having them around. "Absolutely the
Woodward quote made people stop and think on both sides of the issue. The
difficult thing is that there is evidence to support both sides. The good
news is that we've found within the AXCS is that we can be a
powerful...perhaps the most powerful...force for change to educate both
sides of the issue so that competitive Masters can consistently live up
to their potential as a tremendously positive group within the race
community."
Downing points to the National Masters as proof positive of how a "new
age" Masters movement can benefit the entire sport. "In 2000, the AXCS
helped a group of fantastic organizers (all Masters) to put on the
largest Championship event ever held in the U.S. right in the middle of
St. Paul, Minnesota. Yet far from being exclusively an elite-dominated
show, this event was inclusive of recreational skiers, youth,
never-evers, the list goes on. We followed that up with a great event in
Maine last February. We'll do it again in California this coming March.
These events are drawing positive attention to the sport...they aren't
draining resources...they are bringing in paying customers...they are
simulating interest...they are making the sport interesting to a wide
cross-section of the population. On their own, individual Masters can't
make that statement but in an organized association such as the AXCS, we
can now provide a forum to get the message out that Masters skiing is a
big deal, is worth supporting, and is worthy of respect."
AXCS activities have not been limited to the National events, of course,
which further strengthens the organization's value to the overall XC ski
community. "The building strength of xcskiworld.com (the only XC
electronic resource in the world with an official Olympic credential);
the massive contributions back to non-profit XC projects; directly
helping to strengthen local clubs and training groups...all of this is
going to pay off over the long term for every member of the ski
community," says Downing. "Best of all, we are in a position to be an
incredible educational conduit directly into the heart of Masters skiing.
Just the other day I was explaining to an xcskiworld.com reader why ski
areas can't close trail systems for races. This skier would normally have
been one of those "pains" that Woodward refers to but because of the
AXCS, she now understands and respects the situation areas and organizers
are in. This is the kind of thing where we are making a real difference
for XC in the future."
For more information on the American Cross Country Skiers, the Subaru
National Masters, and xcskiworld.com website please contact the AXCS
National Office: [email protected], (541) 317-0217.
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