CROSS COUNTRY SKIER MAGAZINE TO CALL CABLE, WISCONSIN HOME



FOR IMMEDIATE RELEASE



Contact:  Ron Bergin


715-798-5500


April 24, 2001 


 



CROSS COUNTRY SKIER MAGAZINE TO CALL CABLE, WISCONSIN HOME


CABLE, Wis. --  In an agreement reached on April 5, 2001, Cross Country Skier magazine was sold to the newly established company, Cross Country Skier, L.L.C. of Cable, Wis. The new publishing company will be operated by Ron Bergin who will serve as publisher and managing editor.  Bergin will work in conjunction with consulting partner,  John B. Torinus of West Bend, WI.  Cross  Country Skier is one of the top magazines in the world dedicated to the sport of cross country skiing.  It has been in operation for 24 years and focuses on all aspects of the Nordic sport.

"This is an exciting opportunity" states Bergin.  "I've been associated with Cross Country Skier for a couple of years and have been a subscriber for almost 15 years.  I look forward to helping shape the future of this important publication."  Bergin, a resident of Cable, Wis. for over ten years, has a wide variety of experience in quiet sport activities and events.  He is an avid skier and manages the NORWISKI cross country ski promotional program.  He was also the media coordinator for the American Birkebeiner for five years and editor of the Birch Scroll, its official publication.  In addition, as a freelance writer he has contributed to numerous magazines throughout the Midwest and nationally and has written and published two books on corporate sponsorship of entertainment and special events.

Cross Country Skier was previously owned by Kellogg Media of Chaska, MN and prior to that by Chase-Collins Publications of Minneapolis.  "Cross Country Skier has had its ups and downs over the past couple of years"
 Bergin adds.  "I am confident, however, that this is a much better fit than its most recent ownership.  We are dedicated to continuing and expanding Cross Country Skier's tradition of providing information to skiers and outdoor enthusiasts across the nation."

In a recent meeting of key participants and advisors, a new philosophy for the magazine was developed.  "We intend to put forth a completely new attitude for Cross Country Skier."  Bergin states.  He further explained that he intends to revamp the format, editorial content, and the overall feel of the publication.

For the 2001-2002 cross country ski season, Cross Country Skier will publish four issues and in the future will likely expand to five or six issues annually. "We intend to offer a substantial amount of pre-Olympic coverage in advance of the 2002 Salt Lake City Olympic Games" Bergin comments.  In addition, the magazine will continue to feature destination highlights, equipment reviews, health and fitness, technique and instruction, personalities, events and competition.  In outlining their approach to the 
"new" Cross Country Skier, Bergin explains "Rather than focus each issue on primarily one major topic area, we intend to present a wider range of topics in each issue."

The first issue of the "new" Cross Country Skier will be released on September 15, 2001.  More information about Cross Country Skier magazine can be found on the internet at www.crosscountryskier.com.



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